He is a consumer behaviour and insights expert with proven experience translating the voice of the consumer into successful sales and growth for products and services.
After 25 years he has continue to have the opportunity to work alongside stellar leadership in strong companies revolving around his passions for food and beverage. he collaborated with exceptional colleagues and continue to strategically construct and deliver business and marketing plans that time after time produce rewarding results benefiting the company as well as the consumer.
He is a popular culture anthropologist, a storyteller, blender of data using technology and market research methods to build fact-based platforms to help businesses grow.
He has led teams and initiatives for numerous Fortune 500 companies and worked with over 100 major brands solving complex problems around product sourcing, manufacturing and go-to-market strategy.