Dr. Jeffrey Graham is CEO of Pistil Data, a cannabis market intelligence company which is revolutionizing cannabis investing and product development. An expert in the cannabis industry and consumer behavior, Dr. Graham has published ground-breaking studies on how and why people choose cannabis products. Through Pistil, he is helping cannabis companies develop, price and sell successful products that are successful at retail. He has held executive-level positions at the NorCal Cannabis Company, BlackRock, Twitter and Google, and holds a PhD in Sociology from the CUNY Graduate Center.