The Future of Infused Products
It’s easy to toss around buzz words, such as micro-dosing, senior demos and luxe-ing the leaf, but what are the deeper cannabis trends that will reveal themselves, engage consumers, change purchasing behaviors and have staying power? In this discussion, Wana Brands CEO Nancy Whiteman will explore the future of infused cannabis products, including how to get out ahead of where the market is going while still running a profitable business today; and how to spot a real trend and not just marketing hype.
Crafting Your Brands PR and Marketing Story
Storytelling remains the most effective way to stand out in the market today, offering an opportunity to authentically connect with customers. Big brands with ubiquitous recognition, huge marketshare and cultish customers succeed in making elusive emotional connections with their audience, driving sales and building loyalty. Story is central to the cannabis industry, with an intense historical background, characters both heroic and villainous, and plenty of ongoing drama to help keep attention focused on how your brand is navigating every new challenge.
In this session, you’ll learn how CannaCraft applies storytelling to its Satori Confections brand, as well as how placing strong content creation at the center of marketing strategy leads to results. Learn how to identify your target audience, develop a distinct brand voice, and why defining your mission, positioning, and values is integral to success. Is your brand the scrappy underdog, the shiny techno-futurist or the trusted country doctor? With a strong brand persona in place, you can guide your customers on a journey from awareness to conversion, leading to loyalty, engagement and true identification with the product. Prepare to take a deep dive into age-old archetypes, consumer psychology and the subconscious mind with this in-depth examination of how to keep customers invested in your brand story.
Topic - Yet to Confirm
Topic - Yet to Confirm
Chef Panel : Insights on Restaurants and Chef Culture
Moderated by :
Michael Magallanes : Founder and Executive Chef, Opulent Chef
Chris Sayegh : CEO, The Herbal Chef
Andrea Drummer : Director of Food & Beverage, Elevation VIP Cooperative
Matthew Stockard : Executive Chef, Chef Matt Cooks. Cannabis & CBD Chef Consulting
Topic - Yet to Confirm
Building an emotionally-driven brand thst will thrive in the next generation of cannabis
Chris Lane is the Chief Marketing Officer at Airfield Supply Company - a leading California vertically-integrated dispensary and product brand. In his role, Chris leads brand strategy, activation, partnerships and growth. Previously he was the Global Head of Brand for Fiverr, who he helped take towards a successful IPO, and has worked as a creative brand strategist for clients including Adobe, Google, The New York Times, Stance, Sony and Dell - among others. and will be speaking on how to build an an emotionally-driven brand thst will thrive in the next generation of cannabis.
What's Working: New Trends in the Cannabis Edibles Market
Dr. Jeffrey Graham is CEO of Pistil Data, a cannabis market intelligence company which is revolutionizing cannabis investing and product development. An expert in the cannabis industry and consumer behavior, Dr. Graham has published ground-breaking studies on how and why people choose cannabis products. Through Pistil, he is helping cannabis companies develop, price and sell successful products that are successful at retail. He has held executive-level positions at the NorCal Cannabis Company, BlackRock, Twitter and Google, and holds a PhD in Sociology from the CUNY Graduate Center.
How to position a brand In Cannabis Market
Eric Eslao spent six years as a Producer at iTunes before giving the cannabis-infused chocolate bar the makeover it desperately needed. At Défoncé Chocolatier, Eslao now heads up a team of creatives and chocolatiers and is positioning the company to be the preeminent brand in the cannabis industry.
The Business Of Cannabis Oils and Concentrates
Paul Pedersen is Co-Founder & CEO of Nextleaf Solutions (CSE: OILS)(OTCQB: OILFF), a Vancouver-based company developing disruptive intellectual property for industrial-scale extraction and purification of cannabinoids. He will be sharing insights on The Business Of Cannabis Oils and Concentrates.
Branding and Marketing Your Dispensary To Grow The Topline
Tess is working as a senior director – communications, marketing and Brand Strategy at Solful. She has years of experience in communication and marketing field. She sees an incredible opportunity to engage with and educate community through her work with Solful and committed to working closely with peers and industry thought leaders to build, refine, and shape this emerging industry. She will be speaking on how to brand and market your dispensary to grow your topline.